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Data indicates busy ski season for Aspen, Snowmass motels

Data indicates busy ski season for Aspen, Snowmass motels

Kelly T. Crews by Kelly T. Crews
February 19, 2023
in Mountain Travel
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As submit-ski season facts trickle in, all arrows point to a strong year in terms of tourism bucks pumped into each Aspen and Snowmass Village. Lodges in both motel cities had a blended paid occupancy rate of 61.7% from November thru April, a record-setting season, and a 5.4% improvement over the wintry weather of 2017-18, said Stay Aspen Snowmass in its maximum latest report, which becomes issued final week.

Stay Aspen Snowmass, a division of Aspen Skiing Co., is an important reservations organization and gleans its occupancy figures from Inntopia, an Edwards agency that tracks lodging developments within the mountain in industry. Inntopia, in its monthly DestiMetrics document that still came out the closing week, suggested that ski inns in the six Western states it analyzes posted occupancy charges that were five.6% better this season over remaining. Inntopia credited a solid snow season.

Data indicates busy ski season for Aspen, Snowmass motels 1

Sturdy customer confidence and closing-minute bookings in a snowy April. Aspen, as an instance, had a 41.4% occupancy in April, a month wherein skiing options are historically fewer because the mountains are not open for the complete month, and the conditions aren’t as top as the previous months. However, Skico premiered the Apres Music Festival from April 5-7 at Buttermilk, the ski area’s ultimate weekend, and snow endured to fall. It turned into a recipe for a file-placing April in Aspen, and the first time reservations eclipsed the forty% mark, Stay Aspen Snowmass said. April additionally changed into 26.9% higher in terms of lodge occupancy in April over April 2018. We know it (the Apres Festival) supported those file performances, and our sincere desire is which will do a pageant like this in the future together with your assist,” Stay Aspen Snowmass stated.

Snowmass also saw a bump in April, with 39.1% occupancy, 5.3% before April 2018.

Combined, Aspen and Snowmass inns had a 40.5% occupancy price in April, up 19.2% over April 2018.
“Conditions during the season and across the united states have been ideal for report-setting,” stated Tom Foley, senior VP of Business Operations and Analytics for Inntopia. “A robust, although on occasion erratic monetary market, supported skiers and riders wanting to take complete benefit of abundant blizzard all through the season and to spend more liberally than in past seasons.

The Rocky Mountain Lodge Report, which the Colorado Hotel & Lodging Association commissions, reported occupancy even higher for Aspen motels in April ­— forty-five .1%. That changed into tops amongst Colorado ski lodges, which had an average occupancy rate of 38.Four% the file said. According to the report, Aspen also enjoyed a seventy-three .7% booking charge from January via April, which no longer most effective became exceptional amongst Colorado’s hotel cities, however second inside the complete state. With a 75% mark, only Denver had a better occupancy degree for the primary third of 2019, the document said.

The mountain journey enterprise has tons to cheer approximately this iciness as most destinations had an outstanding season,” Foley stated. “The season commenced out a piece tentatively because of the ‘snow hangover’ from the previous season and some awkward timing of college holidays. But many residences adapted by way of reducing December prices to attract visitors, and once remarkable slope situations have been certainly hooked up, and the season just moved from power to energy.

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