Taco Bell is stepping into the travel commercial enterprise.
The speedy food chain, which has increased more grow to be regarded for its stunt advertising, has introduced plans to briefly remodel a Palm Springs, Calif. Resort and resort into “The Bell: A Taco Bell Hotel and Resort”. And the taco topic goes to increase far beyond the hotel eating place.
Taco-themed rooms. Taco-inspired poolside cocktails. Taco-themed nail art and fades on the salon. And, natch, a taco-centric gift store. These are just a number of the plans the chain has found out, with other experiences (which includes new menu gadgets) still to be introduced.
The Bell will open its doorways on Aug. 9. Fans 18 and older might be able to e-book a reservation starting next month.
“The Bell stands to be the largest expression of the Taco Bell way of life to this point,” said Taco Bell’s Chief Global Brand Officer Marisa Thalberg. “It might be amusing, colorful, flavorful and filled with greater than what our enthusiasts might anticipate.”
While the motel takeover is the company’s biggest advertising occasion to this point, Taco Bell has been reinventing itself for years. Two years ago, it teamed with Forever 21 to release a fashion line. It’s a part of the marriage enterprise now. It has toyed with an upscale model of its eating places. And it has brought alcohol to its menu in several locations.
The business enterprise did no longer say how long The Bell might be open, most effective that it might be for “a limited time”.
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