Land, sea, and sky have lengthy been a proposal for the sector’s great works of artwork. It’s much less commonplace that nature is the inspiration for wonderful ad campaigns. But the creative crew at Wieden+Kennedy organization determined to surprise and majesty of their home state of Oregon once they commenced brainstorming their award-winning campaign for the nation’s tourism board, “Only Slightly Exaggerated.”
W+K creators have been challenged to capture the natural awe they had been struck with when observing upon Oregon’s peaks and canyons. To bring whimsy and grandeur where ordinary photos fell brief, illustrators set out on the lofty undertaking to animate Oregon.
In their new ebook Only Slightly Exaggerated: The Art of Travel Oregon, W+K takes us behind the curtain to peer the vistas that inspired the vision. Click through the map above to discover Oregon’s seven regions and W+K’s award-triumphing illustrations, then scroll further to see the actual places that spawned their fanciful interpretations.
Neskowin Ghost Forest, Oregon Dunes, Heceta Head Lighthouse, and Haystack Rock
Standing at the fog-shrouded headlands of the Oregon Coast, looking at out on the tumultuous Pacific Ocean, it’s easy to experience which you are at the edge of the recognized international. But this mysterious paradise is very reachable, and the country’s shoreline has something to offer each form of traveler. The Neskowin Ghost Forest, a seaside where historic Sitka spruce stumps upward thrust eerily from the sand, is ideal for contemplation, whilst more action-oriented traffic can trip off-toll road automobiles over the white sand at the Oregon Dunes National Recreation Area. Take within the view of Heceta Head Lighthouse, on a craggy 2 hundred-foot bluff close to the charming coastal town of Florence, or wonder on the mysterious shape of Haystack Rock at Cannon Beach, domestic to puffins, cormorants, and gulls.
Eating in Portland is a journey in it’s own proper, one wherein the state’s bounty involves you on a silver platter (or a paper plate!). You’ve probably already heard about the city’s farm-to-desk tradition of nice eating, with its emphasis on clean neighborhood ingredients and progressive, every so often idiosyncratic flavors. You may not have heard about the out of doors Portland Mercado, in which you may find varied Latino cuisine; or the recent pot, dim sum, and banh mi you might experience in the city’s Jade District. Thirsty? Portland has an overflowing craft beer scene and an exceptional 15 urban wineries inside metropolis limits. And don’t neglect the seafood: the hottest offerings pulled immediately from the Pacific may be observed on menus all over the metropolis, such as salmon, Dungeness crab, and oysters with a briny kick.
The snowy summit of Mount Hood rises 11,239 ft above sea stage, an enormous and effective presence with moods that alternate depending on the season, the mild, and the clouds that materialize around its lofty top. You can discover its slopes taking walks—there are many routes to the top, with varying ranges of trouble—however, take care, as changeable climate and snow conditions can make this dormant volcano perilous for climbers. The slopes are also a primary draw for skiers, mountain bikers, and hikers who are searching for out wonders along with a hundred and twenty-foot-high Ramona Falls, a wall of delicate cascades deep within the forest. For a more sedate perspective at the mountain, have a swim or a go with the flow down Trillium Lake on a canoe ride, or take a trip at the historical railroad at Mount Hood, which leaves from Hood River in the Columbia River Gorge National Scenic Area and affords stellar view along its whole route.